Investment Stage

Focus Areas

About Investor

Mada Seghete is an Investment Partner at XFactor Ventures while also serving as co-founder of Branch Metrics and CEO of Upside. At XFactor she typically invests $100K to $150K in pre-seed and seed companies in gaming, social networks, B2B and mobile-first startups, with a particular focus on female and underrepresented founders. Her operating background is deep: she co-founded Branch, a leading mobile growth and attribution platform, and continues to found and run new ventures like Upside while organizing initiatives such as the Female Founder Retreat. This founder-operator lens informs her hands-on approach with portfolio companies.