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About Investor

Liz Whitman is an Investment Partner at XFactor Ventures and the Founder & CEO of Exponent Beauty, a clinical self-activated skincare brand, based in New York. At XFactor, she typically invests $100K to $150K at pre-seed and seed in female-founded companies across food and beverage, cosmetics, e-commerce, and consumer internet. Her background spans senior leadership roles in beauty and services, including President and Board Member at The Red Door by Elizabeth Arden, and co-founder and President of Manicube, along with earlier work in luxury retail and brand consulting. She holds a BA in History and an MBA, both from Harvard, and is considered a seasoned operator-investor at the intersection of beauty, consumer, and early-stage ventures.