Investment Stage

Focus Areas

About Investor

Lily Petherick serves as a Principal at Flex Capital in London, where she focuses on investments in seed-stage companies specializing in data, AI, sales & marketing software, with typical investment ranges between $250K - $10.0M. Lily joined Flex Capital in April 2022 and runs the Flex sourcing engine, bringing her expertise in identifying promising early-stage technology companies. Flex Capital is an early-stage venture firm that invests at seed stage with an average check size of $500K and doubles down in future rounds from their $150M fund. Lily's role involves not only investment decisions but also operational support for portfolio companies, leveraging her background in growth operations and marketing to help startups scale.