Lawrence Cotter

Investment Stage

Focus Areas

About Investor

Lawrence Cotter is an Investor at Capital Factory, focusing on seed and Series A investments in Consumer Health and Wellness & Fitness, with checks between $100K and $5.0M, a role he has held since 2016. A five-time startup CEO and social entrepreneur, he is President of Vi Enterprises (Vi Transform), a Vi Company, since 2021, leveraging AI to help health and wellness companies improve member outcomes across a dataset of over 172 million members. He also recently founded and serves as CEO of Amiara, a venture launched in January 2025 to help aspiring entrepreneurs build businesses faster and more affordably. He previously founded Muuv Labs (acquired by Vi Labs in 2021), 1963.io (empowering entrepreneurs in East Africa), and The Cube (acquired by The Tribune Company). He is based in Austin, Texas, and is a Certified Public Accountant.