Chad Laurans

Investment Stage

Focus Areas

About Investor

Chad Laurans is an entrepreneur and investor best known for founding SimpliSafe. After building the home-security company, he became active in early-stage investing and company creation through Workshop. His experience is relevant to consumer hardware, security, connected devices, SaaS, marketplaces, and founder-led company building. Their experience is especially relevant to founders building consumer products, marketplaces, digital media, commerce, and other businesses where user behavior drives growth. They understand the importance of product experience, distribution, brand, retention, and network effects when competing for consumer attention. Their background can help companies think through customer acquisition, monetization, marketplace dynamics, partnerships, and scaling a recognizable product. For founders, this perspective is valuable when a business must combine strong product instincts with disciplined growth and durable customer engagement.