Investment Stage

Focus Areas

About Investor

Cassidy Williams is a Partner at Primary Venture Partners with an investment focus across enterprise, SaaS, consumer internet, fintech, AI, and marketplaces. Her investment activity spans Pre-seed through Series A, emphasizing companies at the earliest stages of development and market validation. Her sector interests include both business and consumer technology, with particular relevance to software platforms, artificial intelligence, financial products, and marketplace businesses. As a partner, she is positioned to work closely with founders on product development, early hiring, customer discovery, fundraising, and building the foundations required for long-term scale.