Investment Stage

Focus Areas

About Investor

Amber Porter is a Venture Capital Principal at the American Family Insurance Institute, based in Madison, Wisconsin. She focuses on ClimateTech and CleanTech companies at the Pre-seed, Seed, and Series A stages. Her work centers on founders developing technologies that can reduce environmental impact and support a more sustainable economy. As a Principal, Amber helps source opportunities, evaluate business models, and assess the potential of early-stage climate solutions. She also supports entrepreneurs as they validate their products, establish commercial partnerships, and prepare for future investment rounds. Her associated investment range is between $250,000 and $1 million, with a typical investment of around $500,000, while her lead-investor status is not specified.