AP

Allison Pickens

VC Partner, Founder & General Partner of Allison Pickens Ventures, formerly The New Normal Fund

Location

United States, North America

Check Size

$500K - $1M

Investment Stage

Seed
Series A

Focus Areas

SaaS
Health IT
SMB Software
Enterprise
Analytics
Marketing Tech
Sales & CRM
Enterprise Tools

About Investor

Allison Pickens is the Founder and General Partner of Allison Pickens Ventures, formerly known as The New Normal Fund. She invests primarily in seed and Series A stages, focusing on Sales & CRM, Analytics, SMB Software, MarketingTech, DefenseTech, Enterprise Applications, Generative Tech/AI, and Health IT. Her investment range is between $500K and $1M. Pickens is based in the San Francisco Bay Area and has experience as a founder and advocate for diverse and female founders.

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Previous investments

Glimpse
10M |2025
Cercli
4M |2024
Unstructured Technologies
40M |2024

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