VS

VS Kannan Sitaram

VC Partner, Partner at Fireside Investment

Location

India, Asia

Check Size

$100K - $5M

Investment Stage

Pre Seed
Seed

Focus Areas

Consumer Health
Enterprise
Media / Content
Cosmetics
Wellness & Fitness
Food and Beverage

About Investor

VS Kannan Sitaram is a Co-Founder & Partner at Fireside Ventures, focusing on investments in Food and Beverage, Media/Content, Cosmetics, Consumer Health, Direct-to-Consumer (DTC), and Wellness & Fitness companies at seed stage. His investment range typically spans from $100K to $5M. Sitaram has spent over three decades in Sales, Marketing, and Strategy, associated with Unilever in India and overseas, and has been COO of Dabur India and CEO of Innovative Foods. His ability to understand brand-building nuances at different stages makes him ideally suited to mentor young entrepreneurs and brand champions. He has helped create a portfolio of Indian consumer brands including boAt, and is based in Bengaluru, India.

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