Investment Stage

Focus Areas

About Investor

Aaron LaRue is co-founder of Socially Financed, an investment firm focused on early-stage businesses at the intersection of finance and technology and on supporting entrepreneurs transforming financial services. He helped build the firm alongside fellow SoFi alumni after product leadership roles at SoFi, Zillow, and Clara Lending. His background is rooted in building fintech products from the ground up and in operating businesses including Deferred and Balance Homes.