PitchDeck

Evalyze's 6 Critical Assessment Criteria

Evalyze is your AI-powered pitch deck advisor. It helps startups refine their pitches and secure funding by providing expert feedback and actionable insights.

Evalyze's 6 Critical Assessment Criteria

Evalyze is your AI-powered pitch deck advisor. It helps startups refine their pitches and secure funding by providing expert feedback and actionable insights.

A strong pitch deck is your chance to showcase your business idea, team, and market potential. Evalyze assesses 6 key factors to ensure your pitch deck is investor-ready.

1. Team & Founders: The Power Behind Your Pitch

A strong team isn’t just a bonus—it’s the lifeblood of a successful startup. Investors know that even the greatest idea needs a talented team to bring it to life. That’s why a significant 30% of your pitch deck’s score hinges on your team’s potential.

What Makes a Winning Team?

Our AI pitch deck analyzer scrutinizes 3 key factors in your team section: experience, diversity, and passion. Each element plays a crucial role in convincing investors that your team is the right fit for your venture:

  1. Proven Experience: Investors seek a track record of skills and accomplishments relevant to your industry and business goals.
  2. Diverse Perspectives: A team with a mix of backgrounds and viewpoints fosters innovation, adaptability, and problem-solving prowess.
  3. Burning Passion: A team driven by a shared vision and unwavering commitment inspires investor confidence and demonstrates resilience.

How to Showcase Your Team’s Strengths

Based on Evalyze’s insights, here are some tips to highlight your team’s potential:

  • Highlight Individual Expertise: Showcase each team member’s unique skills and accomplishments. Referencing past projects or industries can add credibility.
  • Demonstrate Team Synergy: Share examples of how your team collaborates seamlessly and overcomes challenges together. A cohesive team can significantly boost investor confidence.
  • Communicate Your Vision: Clearly articulate your team’s shared vision and passion. Whether it’s a personal connection to the problem or a burning desire to innovate, genuine motivation can make your pitch more compelling.

2. Problem & Solution Fit: The Heart of Your Pitch

Problem-solution fit means you've identified a real-world pain point and developed a practical solution to address it. This critical connection significantly affects your pitch deck's overall score, accounting for 20% of your total evaluation.

How Evalyze Assesses Your Problem-Solution Fit

It examines 2 key aspects of your pitch:

  1. Problem Clarity: Assesses how well you define the problem. Is it specific? Does it resonate with a real need or pain point?
  2. Solution Effectiveness: Evaluates the strength of your solution. Does it directly address the defined problem? How does it differentiate itself from existing solutions?

Tips to Strengthen Your Problem-Solution Fit

Based on the insights, consider these tips to enhance your pitch:

  • Clearly Define the Problem: Avoid vague statements. Use concrete examples, statistics, or customer testimonials to illustrate the problem's impact and urgency.
  • Highlight Your Unique Value Proposition: Explain how your solution stands out from the competition. Focus on its unique advantages, such as cost-effectiveness, speed, or improved user experience.
  • Showcase Real-World Impact: If possible, share data or early results demonstrating your solution's effectiveness. Positive user feedback or early traction can significantly strengthen your pitch.

3. Market Size & Opportunity: A Foundation for Growth

A large and growing market is a powerful catalyst for startup success. It signals ample room for expansion and significant value capture. That’s why 15% of your score is dedicated to this critical factor.

How Evalyze Assesses Your Market Potential

Our AI-based pitch deck analyzer examines 3 key dimensions of your market:

  1. Market Magnitude: Analyzes the size of your target market. Is it substantial enough to sustain long-term growth? How many potential customers exist?
  2. Growth Trajectory: Assesses the market’s growth potential. Are there emerging trends or technological advancements driving increased demand? Investors seek markets with a promising future.
  3. Target Market Clarity: Evaluates how well you’ve defined your specific customer segment. Are you targeting a group with a real need for your solution and a willingness to pay?

Tips for Presenting a Strong Market Opportunity

To maximize your market’s potential, consider these tips based on the insights:

  • Conduct Rigorous Market Research: Use reliable sources to gather accurate data. Solid data strengthens your argument, whether it’s industry reports, surveys, or case studies.
  • Highlight Market Trends: Identify the factors driving market growth. Are there emerging technologies, regulatory changes, or shifting consumer preferences creating new opportunities?
  • Define Your Target Market Precisely: Avoid casting a wide net. Instead, focus on a well-defined customer segment with a true need for your solution. Investors appreciate a clear understanding of your ideal customer.

4. Traction & Metrics: Proving Your Momentum

Traction demonstrates that your business is gaining momentum and making real progress. That's why 15% of your score assesses your traction and metrics.

How Evalyze Evaluates Your Traction

Evalyze analyzes key metrics to gauge your business's performance:

  1. User Growth: Examines your user growth rate. A strong upward trend indicates significant demand and product-market fit.
  2. Revenue Generation: Analyzes your revenue figures to assess your earning potential. Consistent revenue growth is a strong signal of business viability.
  3. Customer Acquisition Cost (CAC): Evaluates your efficiency in acquiring new customers. A low CAC demonstrates cost-effective growth and a sustainable business model.

Tips for Showcasing Your Traction Effectively

To maximize the impact of your traction metrics, consider these tips:

  • Focus on Key Metrics: Prioritize metrics that directly reflect your business's growth and performance, such as monthly active users, customer lifetime value, and revenue per customer.
  • Visualize Your Growth: Use clear, concise charts and graphs to illustrate trends and milestones. Visuals can make your data more engaging and easier to understand.
  • Provide Context: Compare your metrics to industry benchmarks or historical performance. This helps investors gauge the significance of your achievements.

5. Scalability & Business Model: Proving You’re Built to Grow

Investors want to know that your business can grow quickly and efficiently. Scalability shows that you can serve more customers, enter new markets, or expand offerings without a major cost increase. We dedicate 10% of your score to assessing how scalable your business model is, making this a key area to address in your pitch.

How Evalyze Evaluates Scalability

It looks at a few main points to determine if your business model is designed to grow:

  1. Growth Potential: It examines if your model can support rapid growth, meaning you have a structure in place to serve more customers without excessive spending or resource strain.
  2. Revenue Streams: Investors prefer multiple, reliable revenue sources over a single stream. Evalyze considers whether you have diversified income, which strengthens your business model.
  3. Unit Economics: This includes things like customer lifetime value and acquisition costs. If each customer adds solid value to your business at a manageable cost, that’s a great sign your model can handle growth.

Tips for Presenting Your Growth Strategy and Business Model

Here’s how to use Evalyze’s feedback to make your case for scalability:

  • Be Clear on Your Growth Plan: Show how you plan to grow your customer base, enter new markets, or expand your offerings. Focus on realistic steps that demonstrate you’re prepared for growth, like using technology to automate processes or tapping into new distribution channels.
  • Explain Your Revenue Streams: Make it clear where your revenue comes from and how it’s set to increase as you grow. If you have multiple revenue streams, highlight them, as they show stability and potential for higher returns.
  • Break Down Unit Economics Simply: Don’t overload investors with technical details, but share key numbers that show your costs vs. value. Mention if each customer adds significant long-term value or if your acquisition costs are trending down—both are strong signs of a scalable business.

6. Competitive Advantage: Your Unique Edge

A strong competitive advantage sets your startup apart and attracts investor interest. This unique factor differentiates your business from competitors and positions you for success. 10% of your score is dedicated to assessing your competitive advantage.

How Evalyze Evaluates Your Competitive Edge

It examines two key aspects of your competitive advantage:

  1. Market Landscape Analysis: Analyzes your competitive landscape to identify your unique positioning. We assess your strengths, weaknesses, opportunities, and threats to highlight your competitive edge.
  2. Unique Selling Proposition (USP): Evaluates the clarity and strength of your unique selling proposition. A compelling USP differentiates your offering and attracts customers.

Tips for Highlighting Your Competitive Advantage

To effectively communicate your unique value proposition, consider these tips:

  • Identify Your Unique Selling Points: Pinpoint the specific features, benefits, or capabilities that set your business apart. Is it a proprietary technology, a superior customer experience, or a unique business model?
  • Quantify Your Advantage: Use data and metrics to quantify your competitive advantage whenever possible. For example, if your product is faster or more cost-effective, provide specific figures to illustrate the difference.
  • Highlight Long-Term Sustainability: A sustainable competitive advantage is more attractive to investors. Consider factors like intellectual property, strong brand equity, or a loyal customer base that can help you maintain your edge over time.

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